Yes, you read that right! Mahindra & Mahindra is planning to discontinue a few cars in India owing to their poor sales. Though the company hasn’t yet mentioned the car names, it confirmed that slow-selling models will be removed from its product lineup. The cars in question are Mahindra NuvoSport, Mahindra Xylo and Mahindra Verito sedan.
Talking to Moneycontrol, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra, has confirmed that the company will soon drop some of its poor selling models when it shift its products to BSVI emission norms. Besides this, the carmaker also aims to improve safety quotient of its vehicles. Therefore, the Bolero SUV will soon receive airbags and ABS (anti-lock braking system) as optional safety features.
Just so you know, the new Bharat Stage VI (BSVI) emission norms will kick in from April 2020 and the new safety norms will be enforced from July 2019. The home-grown carmaker will have to make a major investment to upgrades its product lineup. Therefore, the decision of discontinuing slow-selling models seems quite sensible.
Talking about the sales figures, the Mahindra Xylo registered a total sales of 677 units in January 2018. While the Verito and Verito Vibe recorded sales of 125 units, only a single unit of the NuvoSport was sold last month. In fact, the latter one failed to achieve double digit sales in the last six months. Read – Upcoming Mahindra Cars in India
The Mumbai-based carmaker has a handful of new products for the Indian market. The company recently showcased the Mahindra Rexton 7-seater SUV and Mahindra TUV Stinger convertible SUV alongside the accessorized Mahindra KUV100 Xtreme and Mahindra Thar Wanderlust.