Mahindra Two Wheeler Ltd. has launched the special edition Mahindra Mirzya bike to celebrate the company’s association with Rakeysh Omprakash Mehra’s upcoming film ‘Mirzya’. Features such as new alloy wheels, LED tail-lamps, and new body graphics make the Mahindra Centuro Mirzya edition look different from the regular version.
Since Mahindra Centuro Mirzya is a special edition, it sees no mechanical upgrades. It continues to feature the 106.7cc, single-cylinder, 4-stroke, air-cooled, Mci-5 engine that is good for 8.4bhp at 7500rpm and 8.5Nm at 5500rpm.
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“Mr. Vinod Sahay, Chief Executive Officer, Mahindra Two Wheelers Ltd. said, “We are delighted to offer a really distinctive and stylish looking Mahindra Mirzya edition to celebrate our association with the Film “Mirzya”. We are confident that like the film, Mahindra Mirzya will become a rage in the upcoming festive season.”
Rakeysh Omprakash Mehra, Director, Mirzya said, “Mirzya is a modern day love story which is based on the historical Punjabi folklore legend of Mirza-Sahiban, one of the popular iconic romances which has been passed on from generation to generation. This story resonates even today, as seen in the film in modern day Rajasthan of 2016, amongst two rebellious lovers. We are heartened that Mahindra Two Wheelers has decided to introduce a special edition to celebrate the film release.”
Rohit Khattar, Chairman Cinestaan Film Company Pvt. Ltd, Said “Our association with Mahindra Two Wheelers for Mirzya has been very rewarding. The motorcycle is an integral part of the lead character in the movie and we wish the Mahindra team all the very best for the Special Edition success.”
Earlier this month, Mahindra Two Wheelers had also launched two new special edition colours on its popular scooter – Mahindra Gusto.