Jaguar Land Rover India and Conde Nast Traveller India announced an initiative, ‘Discovery With A Purpose’, to spread awareness about India’s endangered wildlife. India has a great diversity of wildlife across several thousand species. However, many of them are under threat of extinction and thus need to be protected. The ‘Discovery With A Purpose’ initiative is aimed at bringing forth the species that face such a threat and thus create information and conversations around areas where our collective help and support may be needed.
Rohit Suri, President and Managing Director, Jaguar Land Rover India Ltd. (JLRIL), said: “India’s rich wildlife is battling extinction and needs our help. We need to care about it, but more than that, we need to act. During the ‘Discovery With A Purpose’ drive we intend to raise awareness on the need to preserve our wildlife. What better way to do this than to go into the wild with a known authority on the subject, Conde Nast Traveller, and tell a story with pictures and videos along with leading experts from this field. And we have a perfect companion for the journey as well, the soon to be launched, All-New Discovery.” Picture & Details – Land Rover Discovery SVX Off-roader
Divia Thani, Editor, Conde Nast Traveller India, said: “Travel is all about discovering new things, so we are delighted to have the support of Land Rover on this initiative. During our seven years in India, Conde Nast Traveller has been a committed supporter of wildlife conservation and safari tourism. And we’re particularly passionate about travelling in the Indian Northeast, a region of incredible beauty, culture and nuance.” Read – Range Rover Velar Coming Sooner Than Expected
The ‘Discovery With A Purpose’ initiative will also engage with wildlife lovers and enthusiasts in India. They can become part of the exclusive journey by participating in a social media contest, ‘Share Your Discovery’. For this, they are invited to share their unique travel experiences and share photos or videos of their ‘discoveries’. More information on the contest is available on landrover.in and cntraveller.in.