Kia has launched its Certified Pre-Owned Car Business ‘Kia CPO’ in India. With Kia CPO outlets, the company aims to provide a new age experience to customers, in line with new car buying experience, that will allow them to sell, buy or exchange pre-owned cars, backed by hassle-free ownership transfers and customized finance options.
Starting certified pre-owned car business in just over three years since the beginning of sales operations in the country, makes Kia one of the fastest OEM to do so. Kia India claims that it will provide industry-best warranty coverage along with Industry first & best Maintenance Programme on pre-owned cars. Kia India announced that the cars sold through Kia CPO will get up to 2 years & 40,000 kms of warranty coverage, and up to 4 free periodic maintenances.
Myung-sik Sohn, Chief Sales Officer, Kia India said, “With Kia CPO, we want to rewrite the rules of the game for the pre-owned car market. Currently, Indian customers have limited access to certified and verified information when it comes to the pre-owned car segment and we intend to change this notion with our entry into the business. Kia strives to revolutionize mobility by identifying need gaps in the industry and fulfilling them with our well-thought-out products and services. Our proactive approach of starting CPO business at such an early stage of our existence in the country will ensure that all systems and processes are in place even before the first lot of our products comes under the average replacement age.”
He further added, “We’ve noticed that more than one-third customers of new Kia cars are replacement buyers, and we aim to facilitate them through our certified pre-owned car business. Customers can exchange any used car with new Kia cars and we are also offering a combined packaged deal for exchange customers, with secure and instant payment transfer option.”
Kia India aims to offer a fair, transparent, and quick digital evaluation process to customers to provide right price for their cars. The company has also introduced Industry best Digital Evaluation Mobile Application with real time data integration & scientific pricing suggestion. All the Kia cars, certified and sold through Kia CPO, will have less than 5 years of age, 1 lakh km mileage, and would undergo comprehensive 175 point quality checks before being made available to customers. These cars will have no structural damage, a verified ownership and service history, and will be refurbished only with Kia genuine parts. Non-Kia cars will also be made available to customers on an as-is-where-is basis.
Kia has announced to introduce 30+ CPO outlets by the end of 2022. It has already established 15 outlets in 14 cities – Delhi NCR, Bangalore, Ahmedabad, Hyderabad, Chandigarh, Jaipur, Cochin, Bhubaneshwar, Calicut, Amritsar, Nasik, Baroda, Kannur & Malappuram.
