Japanese two-wheeler maker, Kawasaki seems aggressive with its product strategy for Indian market. The company is aiming at higher localisation to achieve aggressive pricing for its products in India. Adding to it, Kawasaki is also planning to locally develop products for export markets. If latest media report is to be believed, the Japanese maker is also considering a smaller 200cc capacity motorcycle for India as well as Latin America and African markets.
For people not in the know, Kawasaki entered India with Bajaj as partner. However, things did not go according to the company’s plans and the joint venture ended. Keeping the growing Indian market in mind, Kawasaki decided to go alone with separate dealerships and manufacturing facility. The company has recently launched the heavily localised Ninja 300, which helps the automaker to achieve aggressive pricing. Not just Ninja 300, the Japanese automaker also assembles the Ninja 250, 650 and 1000 in India. Also See – 2018 Kawasaki Ninja 650 Gets A New Blue Colour
2018 Kawasaki Ninja 300 Images
Several Kawasaki engineers from Japan have been permanently reassigned to India. They will find out ways to use locally manufactured, low-cost components in their models, which are aiming at emerging markets including the Ninja 250. Kawasaki aims to export motorcycle from India to Latin America and Africa. Also See – 2018 Kawasaki Versys 650 India Specs & Price
Kazuo Ota, head of Kawasaki’s motorcycles and engine division, said that the company is considering new bikes with displacements of around 200cc. These models could also be developed in India, which will be a big boost to government’s Make-In-India initiative. Not just products, Kawasaki also aims to triple its dealership network to 30 by the end of 2020. The Japanese automaker sets a target of selling 5,000 motorcycles a year in the country by 2020.
