Japanese lifestyle pick-up maker, Isuzu has signed former South African legendary cricketer – Jonty Rhodes to promote the brand and the D-Max V-Cross in India. The company claims that the association brings together a distinct combination of Isuzu’s thrust on ‘Never Stop’ philosophy and Jonty’s strategy and excellence of being ‘game-changer’ in the world of Cricket.
Isuzu has also launched its latest commercial, featuring Jonty Rhodes, underscoring the message ‘Be The Game Changer’ at a press conference held in Mumbai. Jonty drove the V-Cross to mark his association with ISUZU in India in the presence of senior management executives, business partners and media. Read: Isuzu MU-X – All You Need To Know
Isuzu D-Max V-Cross is one of a kind vehicle that has played an important role in effecting this change in the country. The company claims that this pick-up is a perfect vehicle for the aspiring young Indians who seek a new lifestyle and complements the dynamism and attitude in them. SUV WARS – Isuzu MU-X Vs Toyota Fortuner Vs Ford Endeavour
Jonty perfectly represents the brand’s values and his association encapsulates what we intend to do in this country, said Mr. Ken Takashima, Deputy Managing Director, Isuzu Motors India. “The V-Cross lifestyle and adventure pickup has been a catalyst in bringing about a new lease of life to the people and adventure enthusiasts in India, He added.
Commenting on the association, Jonty Rhodes said, “I am pleased to be associated with a legendary brand that makes reliable, durable and performance-oriented vehicles. Coming from country where Pick-ups are commonly used as a personal vehicle for daily commute and weekend getaways, I am equally excited to endorse such a versatile vehicle like the V-Cross in India from a world-renowned manufacturer of automobiles. I am truly excited to be associated with ISUZU in India and I look forward to an amazing journey with the brand.”
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