BlueBytes, the media monitoring and analysis service firm, has released its latest list of the most reputed automobile brands in India. The survey was conducted in collaboration with TRA (Trust Research Advisory) Research on a total of 42 automobile brands across 10 countries. Out of 42 brands, seven are from India and Japan, six are German and UK-based companies and four each from Italy and USA.
While Maruti Suzuki India was crowed as India’s Most Reputed Automobile Brand 2017, the second spot was secured by the South Korean carmaker – Hyundai. However, there was a significant difference of 93% between first and second rank holders. With 6% lower BrandRep score, Honda secured the third position. Read – Brand Finance Rates Ferrari as World’s Strongest Auto Brand & Toyota Most Valuable
The German trios – BMW, Mercedes-Benz and Audi hold fourth, seventh and ninth rank respectively. While the home-grown Tata Motors secured fifth spot, the American brand Ford Motors and the Germany-based Volkswagen stood at sixth and eighth rank respectively. Last but not least, Toyota grabbed the tenth position in the BlueBytes’ list.
BlueBytes’s research tracks brand reputation via media and consumer perception analysis. The latter one was performed by TRA Research by interviewing 2,500 consumer influencers with regards to public respects of the automobile brands. In order to compile the list, the company studied 50,000 news articles of total 42 automobile brands in both Hindi and English print media across 9 cities in the country. The survey was conducted from 1st February 2016 to 31st January 2017.
Commenting on the occasion, Pooja Kaura, Chief Spokesperson for India’s Most Reputed Brands, said, “Action communicated well is the main ingredient that goes into building reputation. In the Automobile sector brand Reputation is of high importance as often the brand has to resonate with the user. Automobiles is not just something that takes you from Point A to Point B, it is something that reflects your personality making brand reputation an important point of the purchase decision.”
Here’s the list of the 10 most reputed automobile brands –
1. Maruti Suzuki India
2. Hyundai Motors
5. Tata Motors
6. Ford Motors
7. Mercedes Benz
9. Audi India