Hyundai Motor India has announced an innovative Digital Campaign – ‘Comebackpedia’ – for the new 2017 Grand i10. To participate, fans have to log on to www.itswowsome.com and create a MEME using the expressions of their favourite artists and add an interesting reaction to a comeback and further share it with their friends. The most unique MEMEs will feature in the video created by the humour artists and will also get a chance to win #Wowsome merchandisefrom Hyundai.
Speaking about the Digital campaign Mr. Puneet Anand, General Manager & Group Head- Marketing, Hyundai Motor India, said “Hyundai Motor India is the country’s most loved car manufacturer and as a part of our Experience Hyundai initiative, we are constantly innovating and improving Hyundai brand experience for our customers. Hyundai has a strong focus towards digital marketing to engage the youth across all digital platforms and #Wowsome campaign “Comebackpedia” is a step ahead in the direction.”
Innovation and customer centric approach have been pillars of growth and philosophy of Hyundai globally. India is moving fast towards digitalization and content marketing has gained importance. Hyundai is committed to innovate across all digital platforms and to break through the content clutter,the innovative concept of creating “Comebackpedia” came into being.
Hyundai tied-up with India’s 7 acclaimed humour artists to create first of its kind encyclopedia of interesting comebacks, in the form of ‘MEMEs’,a format popular among the youth on digital platforms to voice their reactions on current topics.