Honda launched two cars in India in the beginning of this year- the 2017 Honda City & the Honda WR-V. In yet another move to get closer to its customers, Honda embarked upon a strategy to take these amazing machines to the target audience through malls having huge footfalls over weekends. This intensive nationwide experiential program, which kicked off with the cities of Delhi, Mumbai, Bangalore and Chandigarh, will cover 55 primary city mall locations across the country,till first week of September 2017.
With a high technology and energy quotient the kiosk with the car displays has tapped on monsoon mall visitors from Friday till Sunday to give them a true Honda experience by replicating its unique brand environment right there for the customers.The highly energetic sales force ensures that all customer queries are met with. Week five of the activity just concluded with popular locations in Delhi and Mumbai being the hub for the activity besides six other cities in the country.
The activity so far has generated a35000 strong database of potential customers and already has 38 on- spot bookings after covering 34 locations across 16 cities. This widespread reach and increase in inquiries is a reflection of customer’s enthusiasm to embrace the true Honda experience.The next stops are Jaipur, Faridabad, Bhubaneshwar, Indore, Surat, Ahmedabad, Coimbatore and Calicut,
An interactive technology screen is installed at the kiosk having a live energy meter, which reflects energy levels of patrons and visitors visiting the kiosk, when they stand in front of the screen. This is done to enhance energy levels of visitors. This is in keeping with the adventurous, lively and young at heart target group that Honda is targeting, specially with its new sub-compact SUV, the Honda WR-V.
Promoters (male & female) are responsible for gathering data (names and numbers) from stall visitors and the sales team from local dealerships are present at the stall to assist the customers with checking out the vehicles. Test drives are also fecilitated on request.
Low booking amounts and exciting exchange offers have been rolled out in catchments for the visitors and probable buyers.