Find out what compelled Honda Cars India to discontinue popular Accord in India
Japanese automajor Honda has now reportedly discontinued its flagship saloon Accord in India due to its weak demand and dropping sales, claims a report published in ET. The company has also stopped the production of the current model in India, and will bring the next generation model. However, the comapny hasn’t yet said anything about the exact launch time, we aren’t expecting it to come anytime before 2014 end, as the company already has a couple of new products scheduled to be launched in 2014.
Speaking to ET, Jnaneshwar Sen, senior vice president, marketing & sales, Honda Cars India said, “We have stopped production of the current eighth-generation of Accord in India, it is our flagship brand and we would be looking at the next generation of the sedan for Indian customers, though the exact launch details have not been worked out yet.”
As mentioned above, it’s the dropping sales that forced Honda Cars India to phase out the Accord, which was their one of the top-selling cars once upon a time. The company could manage to sell just 272 units of the Accord in first eight months of the current year. Honda could sell just 11,492 units of the 8th generation Accord since its launch in mid 2008. The major reasons behind its dropping sales in the Indian market have been its absence in diesel avatar and rising fuel prices. The company had also phased out its another popular saloon Civic from the Indian market last year for the same reason.