Harley Davidson and Qianjian to launch a smaller, more accessible Harley-Davidson motorcycle.
Harley Davidson has entered into a joint venture with Qianjian Motorcycle Company Limited (“Qianjiang”) to launch a smaller, more accessible Harley-Davidson motorcycle. This motorcycle will first go on sale in China by the end of 2020.
The two companies will co-develop a premium 338cc displacement Harley Davidson motorcycle for sale first in the Chinese market with other Asian markets to follow. Harley-Davidson claims that the Qianjian has been selected on the basis of its experience in developing premium small displacement motorcycles, established supply base, proven capabilities in emerging markets, and ability to meet consumer requirements.
“Harley-Davidson has always been about inspiring riders around the world. Our More Roads plan is all about bringing our brand of freedom to more people, in more places, in more ways,” said Matt Levatich, President and Chief Executive Officer, Harley-Davidson. “We’re excited about this opportunity to build more Harley riders in China, one of the world’s largest motorcycle markets, by creating new pathways to our brand.”
The new Harley Davidson motorcycle is claimed to have a distinctive look, sound and feel. The new Harley-Davidson motorcycle and engine will be produced in a Qianjiang facility in China and adhere to the rigorous quality standards and testing processes followed for all Harley-Davidson products. The new motorcycle is expected to be called Street 350 and could challenge the Royal Enfield bikes in India.
“We are pleased to collaborate with Harley-Davidson,” said Mr. Dongshao GUO, General Manager, Qianjiang. “We have proven manufacturing capability and experience in China, and we are committed to improving the experience of motorcycling for riders in Asia.”