China’s largest SUV maker, Great Wall Motors is reportedly planning to re-strategize its India plans, as the brand is still awaiting FDI approvals. A new report claims that the company is looking at a top-down strategy that focuses on importing knocked-down kits and CBUs to start its India operations.
Great Wall Motors had plans of introducing mass market SUVs; however, the plan is now being shelved. The report claims that the company will rely on D segment SUV and a B segment electric hatchback or an SUV. These models could be imported as a completely built unit. GWM is focusing on cleaner technologies – hybrid, electric as well as hydrogen fuel-cell technology. This could help the Chinese brand to differentiate itself from others in the highly competitive market.
It is expected that the D-segment SUV could come under the Haval nameplete with a hybrid powertrain. The company is also exploring an electric hatchback under the EV brand ORA, and a B-segment Electric SUV to rival the MG ZS.
The report claims that GWM India president has already come back to the country along with a few Chinese experts from the production engineering team to roll out the new plan. The company has also in touch with couple of dozen executives to build the leadership team across sales, marketing, dealer development.
Great Wall Motors was hoping to get FDI clearance from the government in Q1, FY-2022; however, this has been delayed due to state elections. The company had signed an agreement with General Motors to acquire Talegaon facility, and the agreement is set to expire in Q2 FY-2022.
