American automaker, Ford is aiming to improve its market share in the Chinese market. As part of the company’s turnover strategy, Ford has revealed a new mid-sized SUV – the Territory – to take on the popular Hyundai ix25 (Creta in India). The Ford Territory is a China-only product and has been developed in collaboration with its local partners Jiangling Motors Corporation (JMC).
The Ford Territory has been introduced in the Chinese markets as a budget model, which will target the Tier II and Tier III markets in China. Based on the Yusheng S330 SUV, the Territory will be developed at a plant in Xiao Lan. It is also the first car produced under the new joint venture. Also See – Ford To Launch More SUVs In India
It is positioned above the Ford’s popular EcoSport in China. The company hasn’t revealed the engine specifications of the model. It is expected to be powered by a 1.5-litre turbocharged petrol engine that produces 162bhp of power. This model could be offered as a 7-seater to attract more family buyers. Read – Ford Endeavour facelift – what to expect?
For people not in the know, Ford used the Territory nameplate for a compact SUV in Australian market. This SUV was launched in 2004 and was available in the market till 2016. The previous Ford Territory was the brand’s first locally developed compact SUV for the Australian market. In China, the Ford Territory will go on sale in the first quarter of 2019.
In India, Ford has joined hands with Mahindra to develop 2 new SUVs. The company will launch an all-new compact SUV based on SsangYong’s X100 platform, which will also underpin Mahindra’s S201 compact SUV. Adding to it, Ford will use the next-gen XUV500 platform to develop an all-new SUV. This year, Ford will launch the updated Figo and Aspire in India.