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Ford India Registers 34% Growth In 2016

Riding on the back of new EcoSport & Endeavour, Ford India has registered an impressive 34 per cent growth in combined domestic wholesales and exports

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Riding on the back of new EcoSport & Endeavour, Ford India has registered an impressive 34 per cent growth in combined domestic wholesales and exports. Combined domestic wholesales and exports in 2016 stood at 238,098 vehicles compared to 176,858 units in 2015. In domestic markets, the company sold 86,460 units as compared to 77,715 units for the same period last year. The exports rose to 151,638 vehicles from 99,143 units for the same period. Read More – Ford EcoSport – All You Need To Know

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“2016 has been a year of growth for Ford in India. Our Growth 2.0 strategy focused on product led innovation, delivering differentiated customer experience and busting the myth of COO is paying dividends. This is evidenced by the fact that we grew both in Dec and in FY 2016 faster than the industry,” said Anurag Mehrotra, executive director, Marketing, Sales & Service, Ford India. “As we move in 2017, the industry does face some short-term headwinds given the uncertainty regarding the impact of demonetization and GST, while the medium to long term outlook continues to be positive.” Read More – Ford Endeavour Price, Specs & Pictures

Midst drop in consumer spending and economic challenges posed by demonetization, the total vehicle sales for the month of December reached 23,470 from 10,865 vehicles last year. Domestic wholesales in December remained steady at 5,566 from 5,924 units a year ago, while exports grew to 17,904 compared to 4,941 units in December 2015.

 

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