Despite slowdown in market due to demonetisation, Ford India records a massive 38.3 per cent sales growth in India in February 2017.
Ford India has recorded a combined domestic wholesales and export of 24,026 vehicles in February from 17,306 units in the corresponding month last year. The company delivered 8,338 units in domestic markets as against 5,438 vehicles last year. The exports grew to 15,668 vehicles from 11,823 units in the same month 2016.
“The industry is seeing some green shoots, recovering from the impact of demonetization. Ford continues to grow faster than the industry, which bears testimony to our three-pronged strategy of product led transformation, busting the myth of cost of service and enhancing dealership experience,” said Anurag Mehrotra, executive director, Marketing, Sales & Service, Ford India. Read More – Ford Figo 1000Km Report – Things That Make it the Best-in-class
In its commitment to provide products and technologies that Indian customers want and value, Ford unveiled its latest in-car technology SYNC® 3 in India on the Ford Endeavour. Available on Titanium variants of Ford Endeavour, SYNC® three further enhances the customer experience with faster performance, conversational voice recognition, intuitive smartphone-like touchscreen, and easier-to-understand graphical interface. Read – New Ford Endeavour – All You Need To Know
Continuing to grow closer to customers, Ford extended its sales and service network in Chennai and Surat with the inauguration of Eureka Ford and Surat Ford’s showrooms and services facilities. The new showrooms showcase Ford’s most vibrant and feature rich product portfolio including the Ford EcoSport, Ford Endeavour, Ford Aspire, Next-Gen Figo and the Ford Mustang.