Some companies act as synonyms to their products. Even now, Xerox is a synonym for photocopying. One automobile company that enjoyed such unparalleled luxury to be the synonym to car anywhere is Ford. It was the company that brought the cars to the masses and filled the roads internationally with the four wheelers. For the brief period before other companies came in to grow the industry further, Ford was THE manufacturer who’s got it all figured out. They pioneered large scale manufacturing with assembly line processes which were so revered that they all come under Fordism, fondly named after the founder Henry Ford.
Since the beginning in 1903, the company launched some of the most user centric vehicles with affordability and performance taking precedence. The company expanded in length and breadth across the map. India though witnessed only selective pieces out of the Ford stable. Ford India currently has one of the youngest car portfolio in the country with cars like Mustang, EcoSport, Figo, Aspire and Endeavour.
With a legacy that has proved that the company is here to stay, Ford India certainly plays an interesting role in the Indian automobile market.
To be offered on the Titanium trim, the new Ford Aspire Sports is likely to cost Rs 30,000 to Rs 40,April 17, 2017
Positioned between Titanium & Titanium Optional trims, the new Figo Sports gets blackened treatmentApril 17, 2017
The new Ford EcoSport 2017 will see some significant exterior updates along with revised interior anApril 8, 2017
In 2016, Ford Asia Pacific used 15% less water to produce each vehicle compared to 2015. That’s enMarch 23, 2017
Despite slowdown in market due to demonetisation, Ford India records a massive 38.3 per cent sales gMarch 1, 2017
New Ford Endeavour is now available within the price range of Rs 23.78 lakh – Rs 30.29 lakh (ex-shJanuary 27, 2017
Ford EcoSport Platinum Edition is available at Rs 10.39 lakh (petrol) and Rs 10.69 (diesel) lakh, exJanuary 19, 2017
The new touchscreen system will be offered only on the Ford EcoSport Titanium + variant powered by 1January 10, 2017
Riding on the back of new EcoSport & Endeavour, Ford India has registered an impressive 34 per centJanuary 2, 2017
To be positioned between Endeavour & EcoSport, the new Ford Kuga SUV will rival against Hyundai TucsNovember 26, 2016
In the U.S market, the Ford EcoSport 4X4 (AWD) will be exclusively available with a 2.0-litre, 4-cylNovember 21, 2016
Equipped with new SYNC 3 infotainment system, the new 2017 Ford Fiesta is available in four versionsNovember 17, 2016
Based on the Figo hatchback, the new Ford Figo Cross (Figo Trail) will rival against the new ToyotaNovember 11, 2016
Priced at Rs 9.26 lakh (ex-showroom, Delhi), the Ford EcoSport Black Signature Edition gets accessorOctober 10, 2016
While the prices of base 'Ambiente' trim of both the Ford Figo and Aspire remain unchanged, other vaAugust 9, 2016