Some companies act as synonyms to their products. Even now, Xerox is a synonym for photocopying. One automobile company that enjoyed such unparalleled luxury to be the synonym to car anywhere is Ford. It was the company that brought the cars to the masses and filled the roads internationally with the four wheelers. For the brief period before other companies came in to grow the industry further, Ford was THE manufacturer who’s got it all figured out. They pioneered large scale manufacturing with assembly line processes which were so revered that they all come under Fordism, fondly named after the founder Henry Ford.
Since the beginning in 1903, the company launched some of the most user centric vehicles with affordability and performance taking precedence. The company expanded in length and breadth across the map. India though witnessed only selective pieces out of the Ford stable. Ford India currently has one of the youngest car portfolio in the country with cars like Mustang, EcoSport, Figo, Aspire and Endeavour.
With a legacy that has proved that the company is here to stay, Ford India certainly plays an interesting role in the Indian automobile market.
Ford India has proposed a price increase by up to 4 per cent that will be effective from January, 20December 12, 2017
In India, the new Ford Figo Cross will take on the Toyota Etios Cross and the Hyundai i20 Active.November 27, 2017
Likely to be launched in early 2018, the new Figo will be feature loaded and more fuel efficient.November 27, 2017
Prices of the new Ford EcoSport 2017 facelift fall in the range of Rs 7.31 lakh - Rs 10.99 lakh (ex-November 22, 2017
New Ford EcoSport facelift comes in five trim levels – Ambiente, Trend, Trend+, Titanium and TitanNovember 9, 2017
Ford India confirms that the all 123 units of the new EcoSport were booked by 10 AM.November 5, 2017
Positioned between Titanium & Titanium Optional trims, the new Figo Sports gets blackened treatmentOctober 26, 2017
To be offered on the Titanium trim, the new Ford Aspire Sports is likely to cost Rs 30,000 to Rs 40,October 26, 2017
Likely to be launched in 2018, the new Ford Endeavour will get styling and feature upgrades.October 26, 2017
The new Ford EcoSport carline is available in five trim levels – Ambiente, Trend, Trend+, TitaniumOctober 26, 2017
Likely to be unveiled at Auto Expo 2018, the new Aspire will have significant design upgrade and feaOctober 26, 2017
The new Ford Endeavour 2017 is now available within the price range of Rs 25.08 lakh – Rs 31.40 laOctober 26, 2017
In order to clear stock of the outgoing model, dealers are offering massive discounts on the SUV.October 25, 2017
The Ford EcoSport 2018 facelift gets styling updates, new interior and a more powerful & fuel efficiOctober 18, 2017
The 2017 Ford EcoSport will see significant design and feature updates along with a new petrol enginOctober 17, 2017