Some companies act as synonyms to their products. Even now, Xerox is a synonym for photocopying. One automobile company that enjoyed such unparalleled luxury to be the synonym to car anywhere is Ford. It was the company that brought the cars to the masses and filled the roads internationally with the four wheelers. For the brief period before other companies came in to grow the industry further, Ford was THE manufacturer who’s got it all figured out. They pioneered large scale manufacturing with assembly line processes which were so revered that they all come under Fordism, fondly named after the founder Henry Ford.
Since the beginning in 1903, the company launched some of the most user centric vehicles with affordability and performance taking precedence. The company expanded in length and breadth across the map. India though witnessed only selective pieces out of the Ford stable. Ford India currently has one of the youngest car portfolio in the country with cars like Mustang, EcoSport, Figo, Aspire and Endeavour.
With a legacy that has proved that the company is here to stay, Ford India certainly plays an interesting role in the Indian automobile market.
Ford's 200th used car dealership, Ford Assured, offers transparency, right quality and pricing to cuJune 29, 2017
New Ford Endeavour 2017 is now available within the price range of Rs 25.49 lakh – Rs 31.50 lakh (June 21, 2017
Prices of the new Ford EcoSport 2017 facelift might fall between Rs 6.50 lakh - Rs 9.50 lakh (ex-shoJune 20, 2017
Likely to be launched in 2018, the new Ford Endeavour will get styling and feature upgrades.June 15, 2017
Ford India is giving discounts of up to Rs 30,000 on its popular range including EcoSport, Aspire anMay 30, 2017
Ford SYNC AppLink is now available with five new applications including Hungama Drive, InShorts, updMay 25, 2017
To be offered on the Titanium trim, the new Ford Aspire Sports is likely to cost Rs 30,000 to Rs 40,April 17, 2017
Positioned between Titanium & Titanium Optional trims, the new Figo Sports gets blackened treatmentApril 17, 2017
In 2016, Ford Asia Pacific used 15% less water to produce each vehicle compared to 2015. That’s enMarch 23, 2017
Despite slowdown in market due to demonetisation, Ford India records a massive 38.3 per cent sales gMarch 1, 2017
Ford EcoSport Platinum Edition is available at Rs 10.39 lakh (petrol) and Rs 10.69 (diesel) lakh, exJanuary 19, 2017
The new touchscreen system will be offered only on the Ford EcoSport Titanium + variant powered by 1January 10, 2017
Riding on the back of new EcoSport & Endeavour, Ford India has registered an impressive 34 per centJanuary 2, 2017
To be positioned between Endeavour & EcoSport, the new Ford Kuga SUV will rival against Hyundai TucsNovember 26, 2016
In the U.S market, the Ford EcoSport 4X4 (AWD) will be exclusively available with a 2.0-litre, 4-cylNovember 21, 2016