Some companies act as synonyms to their products. Even now, Xerox is a synonym for photocopying. One automobile company that enjoyed such unparalleled luxury to be the synonym to car anywhere is Ford. It was the company that brought the cars to the masses and filled the roads internationally with the four wheelers. For the brief period before other companies came in to grow the industry further, Ford was THE manufacturer who’s got it all figured out. They pioneered large scale manufacturing with assembly line processes which were so revered that they all come under Fordism, fondly named after the founder Henry Ford.
Since the beginning in 1903, the company launched some of the most user centric vehicles with affordability and performance taking precedence. The company expanded in length and breadth across the map. India though witnessed only selective pieces out of the Ford stable. Ford India currently has one of the youngest car portfolio in the country with cars like Mustang, EcoSport, Figo, Aspire and Endeavour.
With a legacy that has proved that the company is here to stay, Ford India certainly plays an interesting role in the Indian automobile market.
Likely to be unveiled at Auto Expo 2018, the new Aspire will have significant design upgrade and feaAugust 18, 2017
Likely to be unveiled at Auto Expo 2018, the new Figo will be feature loaded and more fuel efficientAugust 16, 2017
Based on the Figo hatchback, the new Ford Figo Cross will rival against the new Toyota Etios Cross,August 15, 2017
Ford India has launched Cartesy, a campaign encouraging drivers to be courteous and respectful to otAugust 10, 2017
The Ford Figo and Aspire facelifts will make their debut at the 2018 Auto Expo in February.August 9, 2017
The new Ford EcoSport facelift will be powered by an all-new 1.5-litre, 3-cylinder Dragon engineAugust 9, 2017
Maruti Suzuki has launched the limited edition Celerio hatchback, which is equipped with an accessorAugust 3, 2017
Codenamed B563, the new Ford premium hatchback will take on the likes of Hyundai Elite i20, Maruti BAugust 3, 2017
Prices of the new Ford EcoSport 2017 facelift might fall between Rs 6.50 lakh - Rs 9.50 lakh (ex-shoAugust 2, 2017
Featuring design changes and improved cabin, the new Ford EcoSport facelift will take on the likes oAugust 2, 2017
Every year Ford runs an application process to select its team of super smellers in China from acrosJuly 31, 2017
Post GST, the new Ford Endeavour 2017 is available within the price range of Rs 23.68 lakh – Rs 29July 11, 2017
In line with other car giants in India, Ford has also announced post GST prices for its cars and hasJuly 5, 2017
Ford's 200th used car dealership, Ford Assured, offers transparency, right quality and pricing to cuJune 29, 2017
Likely to be launched in 2018, the new Ford Endeavour will get styling and feature upgrades.June 15, 2017