The first campaign will focus on driving change with Datsun cars.
Datsun announced superstar Aamir Khan as its brand ambassador in India. An accomplished film star known for hisversatility and risk-taking attitude, Aamir Khan will be seen in Datsun India’s new brand campaign #ExperienceChange.
Thomas Kuehl, President, Nissan India Operations,said, “We are delighted to have Aamir Khanjoin our Datsun family in India. Aamir advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun. We are proud to have him onboard and be the face of our new campaign – #ExperienceChange.” Read – Datsun GO Cross Is Coming To India
#ExperienceChange aims to target young, optimistic, energetic and ambitious new generation of consumers. The first campaign featuring Aamir Khanwill focus on driving change with Datsun cars built using Japanese engineering and modern design aesthetics. Read –Datsun GO Limited Edition To Launch Soon
Commenting on the association, Aamir Khan said,”I am thrilled to be associated with an iconic brand that stands for quality and innovation…I look forward to being a part of the Datsun family and its fascinating growth journey in India.” Picture Gallery – Datsun GO Live Concept
#ExperienceChange is a360-degree multi-media campaign that will go live on all the key platforms – digital, print, radio, TV, OOH, dealerships and city activationsthis festive season. The campaign will showcase the new GO and GO+ along with Datsun’s highest selling model redi-GO.
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