With an aim to revamp its product lineup, Ford has discontinued the production of three cars – Classic, Fiesta sedan and Figo hatchback – in India. The company will soon phase out these 3 cars from the market after exhausting their existing stocks. The Ford Classic that has been replaced by the Figo Aspire compact sedan, registered sales of 5,849 units for financial year 2014-15. It further fell 10 and 7 units for month of June and July, 2015 respectively.
Similarly, the Ford Fiesta has failed to pull-in sales for the company even after receiving a facelift. So, there are no good reasons for the company to continue their production. The old Figo hatchback will be replaced by the next-generation Ford Figo hatchback that will soon go on sale.
Launched in 2010, the Figo hatchback has been a runway success for the company. However, the hatchback failed to maintain its sales momentum with the increasing competition in the segment. The new-generation Ford Figo hatchback, which will become more upmarket and premium in new avatar, will rival the Hyundai Grand i10, Honda Jazz and Maruti Suzuki Swift.
Besides this, the American automaker is also planning to bring-in the new-generation Endeavor premium SUV and Mustang in the upcoming months. Ford India has reported 30 per cent fall in its at 18,546 units from April to July, 2015; while the Indian automotive industry registered a growth of 7%. Though, the new Figo Aspire with 4,000 – 5,000 bookings has boasted the company’s sales by 53% in August, 2015.
Addressing a media publication, Anurag Mehrotra, Ford’s executive director for marketing, sales and service, said “As part of our commitment to customers in India, we continue to investigate ways in which we can meet the needs of customers with more products”. Though, he hasn’t revealed details of the future products and their launch plans.
